Thursday, 6 September 2012

Group Discussion: Workshop task Week 7


Hi Guys,

This week in the tutorial we revisited the four resources model

·         Text User

·         Text Analyst

·         Text Decoder

·         Text Participant

We discussed how to develop children’s reading through sounding out the letters. The evolution with digital media has allowed us to analyse how children read and write what they do and how they do it.

Cueing System: Encouraging students to predict the text

·         Visual

·         Graphophonic

·         Semantic

·         Syntactic

We compared the systatic’s of English in comparison to other languages.

A healthy reader should be able to self correct asking themselves

·         Does it sound right?

·         Does it look right?

·         Does it make sense?

We discussed performance poetry and the use of punctuation in poetry Banjo Patterson’s “Clancy, of the Overflow” was used as an example.

We  watched a video about a text analyst at just age 4 as she was shopping with her father and was upset by the packaging on the girls dolls in comparison to the Superheros.

This week’s activities were to go through two newspaper articles and two cereal boxes.

We discussed cereal boxes and the stereotypes that come with the text on the boxes.

·         Special K is directed towards women and the desire to be healthy

·         Cocopops is colourful and fun for children – just like a chocolate milkshake only crunchy

·         Nutrigrain is for Men or boys who need strength to grow into a man – Iron Man Food

·         All Bran is directed towards middle aged people who need more fibre – asked to “take on the seven day challenge” to eat AllBran for seven days so they build up a routine.

I thought we could blog about our newspaper articles and try to analyse the text of those articles.

Thanks

Heather

4 comments:

  1. Hey Heather!

    Thanks for that wonderful description!

    One of the cereal boxes that I chose was Uncle Toby's Oats!
    This one was very obvious that it was for adults as the packaging was plain and had words like cholesterol and heart foundation written on it, it also suggested that adults even try the 6 week cholesterol challenge!

    Thanks Teresa.

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  2. Thanks Heather.
    I think that the cereal box activity was extremely important as it demonstrates the power that certain forms of literacy can have over society. Companies have that power by putting certain images on their cereal boxes, they can intrigue or turn away customers just through the aesthetics of their product. People are not going to want to eat something that looks terrible, they want to feel like they want to eat or use the product. In my opinion, advertisement is one of the most powerful forms of literacy and is one of the most exposed to children in today's society. Therefore, it is important that we as educators understand the logistics of a variety of literary forms.

    Emma

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  3. Hi Heather,
    Thank you for such a detailed summary of our Week 7 workshop. The cereal box activity was one that I particularly enjoyed due to my interest and passion for nutrition. I am majoring in Home Economics so I could employ this activity in a Home Ec class to teach students about food marketing whilst integrating education in literacy. This activity allows students to devleop their critical awareness in a real-life context. They are drawing on their knowledge of text user, text analyst, text decoder and text participant to make meaning from a range of different cereal boxes. I agree with you, Emma in regards to your comment about advertisement being one of the most powerful forms of literacy, particularly when exposed to children. Hence, it is vital that students have an extensive knowledge of the power of literacy in all its forms. This will enable them to critically analyse and understand the true motives of advertising companies/marketing.

    Kirsty

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  4. Well done Heather.

    I picked All Bran as my cereal box. It has a similarity to Teresa's Uncle Toby's Oats in that the audience (adult) is challenged to try it for a certain number of days. In the case of the All Bran, it is for seven days. This is may be appealing to an individuals curiosity and especially if the person may be looking to 'fix' a problem such as bloating or constipation. It certainly promotes nutrition with words such as 'wheat-bran fibre', 'nutricious' and 'improve your wellbeing' as well as trying to appeal to the emotional side of the person with 'feel better inside.' I have noticed with the advertising of cereal, one needs to look at the nutritional information panel to be able to see the how healthy the product really is. Possibly the product is loaded with sugar, but you wouldn't see that in any other text on the box, unless it was telling that it gives lots of energy. Good to be able to teach students how to read and interpret the nutrition panel.

    Alex

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